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[HEINZ]
BYOK
Brief: Create a campaign that positions Heinz's spicy series as the go-to breakfast choice for the MZ generation.
IDEA: A campaign offering a complimentary brunch menu when you bring Heinz's spicy ketchup series in the morning.
We discovered the insight that people who love hot sauce carry it with them wherever they go.
So, can Heinz’s spicy series tap into this insight by making it easy for people to carry and enjoy spicy flavors as part of their morning routine?
Establish BYOK WEEK as an annual event by partnering with renowned brunch spots. During this week, guests who bring a Heinz Spicy Series product in the morning can enjoy a complimentary brunch menu.
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CASE VIDEO
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