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Celebrity Quotes
An OOH billboard advertising campaign to highlight the flaws of an AI cosmetic surgery estimate app.
AI has completely transformed the way we live. In South Korea, plastic surgeons are now using AI-powered platforms to analyze patients' faces and generate price quotes.
But this new trend raises concerns, especially in a country where the plastic surgery industry holds massive influence over the next generation of young women.
That’s why we’ve decided to challenge AI by exposing one of its biggest flaws—it generates quotes for anyone, even celebrities who are already considered beautiful.
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CASE VIDEO
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