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[Starbucks]
Chatcode
Couples meeting through dating apps are becoming increasingly common, but Starbucks is rarely their first choice for a meetup. To change this, the "Chat Code" campaign encourages Starbucks as a go-to first-date spot.
In collaboration with Tinder, the campaign analyzes chat patterns to create personalized Starbucks drink gift cards based on their conversations.
This approach makes Starbucks a meaningful location for first meetings and encourages couples to see it as a favorite destination for future dates.
CASE VIDEO
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